What is Google Fred Update

On the month of March 2017, a huge number of website owners, webmasters, and search engine optimization professionals observed a sudden amount of decrease in traffic overnight. Most of the experts suggested about for any kind of update of the algorithm over the search engine(but they were unaware of the Google Fred Update initially). It looked like that the low-quality content based websites were targeted by some Google update, while the Google officials kept low pro at least for the initial days.

This unannounced update created some kind of havoc all over the webmasters and SEOs community. According to some reports the webmaster analytics expert Gary Illyes mockingly called it the “Fred” and hence the update got its name. Finally, in the last week of March 2017 Google officially acclaimed the update and its name.

How it works

Google Fred update is neither a set of processes nor an algorithm. It is a comprehensive cap for the quality of update, website or algorithm that Google crawl bots does not identify. Hence as the update named is a sequence of quality updates in spite of one’s which are violating the Webmaster Guidelines.

Google regularly keeps an eye over the update activities and calibrates its search engine algorithms. Since the year 2015, as a part of Google’s quality updates, a number of events took place and the trend has continued to re-occur since then. Google initially did not confirm the rumors about the updates, this way Fred updates came into existence after the claim from the search engine giant.

Recovery options if any

Always remember Fred is not just one algorithm update. It is a group where all the unnamed algorithms are kept together. If you are an SEO professional, then only you are expected to be able to understand its functionalities. Generally, Google is always unwilling to share any kind of information related to their algorithm updates target basis.

If one has a feeling that their website has been affected by the Fred update, then one must look for if several other websites are also affected or not. In case the answer is “Yes” still there may condition of any other issue so make sure it is the Fred update aftereffect. Otherwise, it just may be a simple website issue.

However, in case you find it affected by Google Fred update, then you may use the following information to rescue your website. Use the Google Webmaster Guidelines to correct the discrete wrong actions, which you were doing with your site.

Another, The Google Search Quality Evaluator Guidelines will allow you to collect important information about How Google would be evaluating your website. Use these guidelines to decide the necessary actions that you must take in order to secure your website’s search results.

The after effects of the Fred update strive for a much longer period. Hence, there is no such information related to the time it will take to recover the website. The earlier you find, evaluate and act over the necessary issues is said to the best possible hope.